Retail
A WhatsApp Catalogue to 8,000 Customers in Under Ten Minutes
Marketing team at a clothing chainWhatsApp, SMS
The Challenge
The team had 8,000 customer numbers and only 1,200 emails. New stock went out as single WhatsApp messages from a staff phone, which took days and never reached the customers who do not use WhatsApp.
What They Did
- 01
One Contact List
They imported every number once and grouped customers by shop and by what they buy.
- 02
One Catalogue Campaign
Each new collection goes out as one approved WhatsApp template with photos and prices.
- 03
SMS for Everyone Else
Customers without WhatsApp get the same offer by SMS, automatically.
The Result
- A new collection reaches the whole list in minutes instead of days.
- Every customer hears about it, on WhatsApp or by SMS.
- Delivered, read and replied show which offers people act on.
In their words
“I had 8,000 numbers and 1,200 emails. Now one WhatsApp catalogue goes out in minutes, and SMS reaches everyone else automatically.”
